And this is why a Learning Campaign is a good idea
In the toilet you see a mysterious poster. Two weeks later, messages appear on your phone that throw you off balance. And then there’s a link to a minigame. Curious, you click on the link. There’s an irate customer in front of you…
From knowledge to behaviour
How do you deal with that customer? You can memorize all kinds of scenarios and the desired reaction. But knowledge does not automatically mean that you will react that way. To actually change behaviour, several interventions are usually needed. As a Learning Professional you therefore also turn the buttons of motivation, practice and repetition. Until the behaviour changes. But how do you connect these different interventions to each other?