Does this question sound familiar to you? You probably don’t immediately say, ‘Yes, I’m gonna start right away’. You know that more than one intervention is needed to really change behaviour.
In the toilet you see a mysterious poster. Two weeks later, messages appear on your phone that throw you off balance. And then there’s a link to a minigame. Curious, you click on the link. There’s an irate customer in front of you…
How do you deal with that customer? You can memorize all kinds of scenarios and the desired reaction. But knowledge does not automatically mean that you will react that way. To actually change behaviour, several interventions are usually needed. As a Learning Professional you therefore also turn the buttons of motivation, practice and repetition. Until the behaviour changes. But how do you connect these different interventions to each other?
Successful Learning Campaigns combine content, didactics, design, copywriting and behavioural science. Have do you set your goal? Follow these 6 steps.
What affects your target audience? When will they take action? Tune your message to their knowledge and ability. That makes the difference between success and failure.
Create your own identity. And give attention to your idea in text and images. Feel free to explore the boundaries of the house style. Your colleagues will appreciate it.
Determine which existing offline and online learning tools and systems you want to use. Take a good look at where your colleagues are now.
One big learning intervention? An information overload does not last long. Chop your Learning Campaign into pieces and make a planning of your contact moments.
The power of repetition? They know all about it in advertising. It’s simple and effective. Use it.
Can you see the effect of your campaign? Do your colleagues apply the behaviour in practice? Adjust your campaign where necessary.
Don’t just say ‘yes’ when someone asks if you can make an eLearning. Take the above steps and you will soon come up with creative ideas and increase your impact. Do you need help with that? We are there for you.
We also make them with them.